RAJ BHULLAR
Technical MarCom Mgmt Professional
Hello and welcome to my site.
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I’m a technical product marketing, communication, and campaign management professional with over 12 years of experience within the tech industry (SaaS & PaaS). My experience extends through multi-lingual, multi-cultural and cross-functional teams worldwide from small medium businesses to large corporations. I’ve managed global up-sell, cross-sell, EOL/EOS (Renewals) and customer nurture campaigns, while working closely with Directors, VPs & C-Level leads.
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Please feel free to learn more about me personally and professionally.
Enjoy your stay!
EXPERIENCE
Most recent roles
MARCADENCE - MARCH 2024 - Current
Remote, United States:
Lead Marketing Consultant
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I provide Marketing, Communication, Branding and Business strategy consulting services to small-medium businesses.
- Create marketing materials (One-pager, Brochures, Datasheets, Battle cards, White Papers, short form & long form videos)
- Build out tutorial videos with storyboarding templates, voiceovers, to help with online audio / video presence.
- Product marketing: Building out marketing strategies, marketing campaigns, social media and brand management.
Global Portfolio Marketing Manager
• Lead product positioning, competitive analysis, event management and market trend insights to drive business growth.
• Manage collateral (data sheets, brochures, white papers, etc.) to ensure compelling comm. for campaigns and tradeshow events.
• Collaborate with Sales and Engineers to develop go-to-market strategies. Drive product campaigns and value-driven initiatives.
VERTIV - AUGUST 2024 - MAY 2025
Columbus, Oh, United States:
SAMSUNG (Ektello) - MAY 2023 - FEBRUARY 2024
Ridgefield, Nj, United States:
Product Marketing Manager
• Created and executed Brand marketing campaigns around AI integration with Samsung’s Premier FRAME TV’s.
• Strategized product pricing, forecast management, sales and inventory oversight while maintaining client relationships.
JUNIPER NETWORKS - APRIL 2021 - JANUARY 2023
Remote, Ca, United States:
Product Marketing Manager
• Lead go-to-market strategies for Juniper’s security and AI offerings, such as SRX Gateways, ATP Cloud and Marvis AI.
• Managed EOL/EOS programs to guide customers towards better solutions and implementations.
• Crafted simplified clear narratives around complex technical features, producing vertical-specific marketing assets.
• Demonstrated security capabilities to clients through interactive platforms such as live webinars with digital exercises
SERVICENOW - NOVEMBER 2017 - APRIL 2019
Santa Clara, Ca, United States:
Product Marketing Manager
• Led the strategy and execution of internal comm’s within the IT department, with an emphasis on ITSM & ITOM initiatives.
• Launched implement campaigns, adopting key platforms such as Facebook Workplace, Zoom and Slack for a unified Intranet.
• Aligned with branding to create multi-platform synchronized templates with best practices to manage and launch IT Comm’s.
• Improved both internal and external campaign creation and execution on a global scale, while maintaining client relations.
| For a more in-depth look into my experience, please download my complete resume under the Download tab |
Education
2007-2011
Bachelor's Degree
San Jose State University
(B.S.) Bachelors of Science in Advertising
As a Marketing and Advertising student at San Jose State University, our curriculum consisted of elements from both traditional and digital marketing. The program took us on a journey through all forms of mediums and media outlets, such as radio, television, print and digital. We were taught the pre-, during, and post-production strategies of these channels as well as their legal constraints. The courses helped us learn various tools which revolved around purchasing ad spots and organizing budgets. We were trained to be Ad & Marketing professionals while applying moral & ethical values.
2011-2013
Master's Degree
Manipal University
(M.B.A.) Masters in Business Admin.
As an MBA student at Manipal University, our mindsets had to migrate from being students to entrepreneurs. Our curriculum emphasized on grasping a complete understating of the principles of management. With our financial management courses, we used balance sheets and P&L accounts to discover new ways on how to make more with less and various methods to retrieve a solid return on investment towards any given project. The program guided us to be excellent leaders as well as fully understanding the concept of good teamwork.
2021
Boot Camp Certificate
University of California, Berkeley
Cybersecurity Certification
As a Cybersecurity student at UC Berkeley, we learned about the increase in cyber threats, the type of threats and ways to mitigate and / or eliminate them. Our curriculum highlighted packet-tracing, creating python scripts to mitigate attacks and detailed reporting.
SKILLS & ATTRIBUTES
PERSONA
Progressively
My professional goal is to find a company and team that I can grow with. I would love the opportunity to progress within a company and create a family-like bond among my colleagues. I feel this type of bond helps create devotion to an ultimate goal as one unit. I also believe this type of relationship alludes transparency within the team. My personal goal is to progressively expand my knowledge, continue to learn how to adapt to any environment and maintain my perspective with a positive outlook.
Professionally
As an advocate for the phrase "Hard work pays off", I feel I am someone who always want's to push myself further to exceed expectations. I believe that my work represents me as a person and that I should portray the best version of myself to my team members and superiors at all times possible. With this mentality and work methodology I notice that trust grows among my colleagues much quicker and seamlessly. With trust comes transparency and overall positive work environment for everyone. This leads to team-building.
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Personally
Exploration is an essential element to my personality. Ever since I was young I've been an explorer wanting to experience interstellar travel among neighboring planets. With a curious mind I was able to discover my potential in Mixed Martial Arts, travel to Countries that I only watched in movies and achieve goals that I felt were impossible at times. Because of this exploration trait in my personality and an optimistic approach on life I have gained the ability to find the good in everyone and everything that life has to offer.
"The two most important days in your life are the day you are born and the day you find out why"
- Mark Twain
DOWNLOADS
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Please feel free to download my resume, cover letter and work samples for a more in-depth understanding on my educational background and work experience. Thank you!
Resume
Cover Letter
Work Samples
© 2017 Created by Raj Bhullar
Wordpress / HTML / CSS
Office 365 Suite
Adobe Photoshop, InDesign, Illustrator
Python & Ansible Programming
Salesforce, Marketo, Pardot
Tableau, Sharepoint, Jira, ServiceNow
Eloqua, ActiveCampaign, Hootsuite
Wireshark, Splunk